Apple's App Store Review Guidelines are extensive, but rejections often fall into a few common categories. Knowing these can save you weeks of delay.
1. Guideline 2.1: App Completeness
This is one of the most frequent rejection reasons. Apple requires that all submissions be final versions.
- Crashes: If your app crashes on launch or during normal use, it will be rejected immediately.
- Placeholder Content: "Lorem Ipsum" text or "Coming Soon" buttons for core features are red flags.
- Broken Links: Ensure all links in your app (Support, Privacy Policy) actually work.
2. Missing Privacy Policy (Guideline 5.1)
Every app must include a link to a valid privacy policy in its metadata and, for some apps, within the app itself. The policy must explicitly state what data you collect, how you use it, and who you share it with.
3. In-App Purchase Errors (Guideline 3.1.1)
If you sell digital goods or services, you must use Apple's In-App Purchase (IAP) system.
Also, ensure your "Restore Purchases" button works correctly. Reviewers test this every time.
4. Metadata Issues (Guideline 2.3)
Your app's description, screenshots, and previews must accurately reflect the app's core experience. Don't use screenshots from a different device family that don't match the device you are submitting for (e.g., iPhone X screenshots for iPad).
5. User Generated Content
If your app allows users to post content, you must provide a way to filter objectionable material, a mechanism for users to report offensive content, and the ability to block abusive users. Missing these features is an automatic fail for social apps.